5 Social Media Changes Wineries Should Look For This Season
As February draws to a close, we start to come out of hibernation and look at the busy spring, summer and harvest seasons. The tourists...
View ArticleBest Practices for Data Collection at Wineries
Below is a presentation I finally got around to posting on slideshare. It is a presentation given at the Wine Industry Network conference last December...
View ArticleThree Free Things to Do Today To Help Your Winery’s Customer Service
My wonderful husband, who has worked for 17 years at AAA, was sent to a conference last week in San Diego. He returned with a...
View ArticleStrategic Uses of Social Media for Wineries [Infographic]
Clients ask me all the time about what/how often to post on Facebook, Twitter, Instagram or other Social Media channels. I typically flip the question...
View ArticleBest Practices in Wine Label Design
We have a special “Guest Glass” post today: Courtney Holmes from Talk is Sheep Marketing, a wine marketing design firm specializing in wine label design. ...
View ArticleThe Importance of Intelligent Shipper Design
Well, the guest post on label design certainly generated some passionate discussion! So much so, that my friend and colleague Cindy Deutsch, who knows more...
View ArticleDatabase Spring Cleaning
What is it about Spring that makes one take on more challenges than is humanly possible? Something about the warmer weather inspires us to fill...
View ArticleSipping Your Way to Savoring your Database
If you cringe when databases and “CRM” is brought up in marketing conversations, you are not alone. Many wineries are confused about this area of...
View ArticleIdentifying How and When to Collect Customer Data
I recently ran a quick analysis for a client considering a new Wine Club. After 20 minutes of diving into their backend system (which happened...
View Article10 Tips for Disaster Recovery for Your DTC Business
Unless you’ve been drinking far to much of your own product, you know that an earthquake hit the Napa Valley this past week. In the...
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